Why Clarity Isn’t Always Simple - And Simplicity Isn’t Always Clear

Jul 4, 2025

Jul 4, 2025

Author

Adam Arnold

Adam Arnold

Adam Arnold

Founder and Consultant at Brandality

Founder and Consultant at Brandality

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As is often the case with my articles, they are inspired by a question I’m asked. During a recent strategy workshop I was running, someone threw me a slightly left-field question:


"What’s the difference between clarity and simplicity?"


It stumped me a little. It feels like it should be obvious, but when you really think about it, is it? A few moments of chin-rubbing later, I answered, concluding with nods and smiles from the room. Although my answer got a good reaction, I wasn’t entirely convinced by it myself. So, naturally, I wanted to investigate further.


Don’t worry, I’ll share my answer in a moment.


At first, I assumed clarity and simplicity were closely linked, almost interchangeable. When something is clear, it often feels simple. And when something is simple, we assume it’s clear. But the more I reflected on the idea, the more I realised that while they can work together, they are fundamentally different.


Which, as luck would have it, is along the lines of what I said in response to the question…


‘Clarity is seeing - Simplicity is understanding.’


After further pondering, I concluded that my impromptu answer was actually, well, pretty good - even if I do say so myself. They’re not the same, but interestingly, when used together, they are incredibly powerful.


Clarity: Seeing with Precision and Possibility

I’ve come to view clarity as simply ‘seeing clearly - cutting through distractions, preconceptions, and assumptions to define something in its truest form or objective. It isn’t just about defining the present, it’s also about recognising and depicting future possibilities.


A clear mind doesn’t just observe, it envisions.


Clarity is a personal perspective. It’s an internal process, gaining a true understanding of a situation, a goal, or an idea. What’s clear to one person might be a complete mystery to another. 


This is why clarity often requires introspection, refinement of thought, and a willingness to challenge assumptions before being able to be truly actionable for others.


Clarity is strategic.
It provides direction, allowing us to explore complexity without prematurely reducing it for the sake of simplicity. It’s what enables leaders to anticipate, innovators to create and thinkers to engage with depth rather than surface-level conclusions.


With clarity, decisions become easier because the path is visible and adjustments toward objectives can be made swiftly as the destination is defined.


  • A decision made with clarity considers the long-term, not just the immediate.

  • A conversation held with clarity acknowledges the weight of what is being said, not just the easy takeaways.


And crucially, clarity doesn’t always feel simple. Sometimes, the clearer we see, the more intricate something appears. But that’s not a flaw - it’s a necessity and a part of discovery.


Simplicity: Refining the Complex into Actionable Understanding

If clarity is internal, an individual pursuit of seeing things clearly, then simplicity is external. Simplicity is about making that clarity accessible to others, turning depth into something that can be easily understood, communicated and acted upon.


It’s why some of the most profound ideas can be captured in a sentence, while others take entire books and still leave us lost.


If clarity is strategic, is simplicity tactical?

I think so, yes. Clarity provides vision, while simplicity provides comprehension. It’s the tool that ensures clarity isn’t wasted in abstraction. It’s how we move from understanding to execution.


  • Just because something has been stripped back doesn’t mean it has been made clear.

  • A complex issue reduced to a headline is often a distortion, not a simplification.

  • A deep idea forced into a soundbite may lose what made it meaningful in the first place.


Simplicity is the bridge between clarity and action. It ensures that what is seen and understood internally can be effectively communicated externally.


True simplicity doesn’t erase depth - it reveals essence. It removes what’s unnecessary only after we’ve understood what matters.


Clarity sets the strategic direction, but simplicity makes it understood and actionable.


A Powerful Synergy

Clarity and simplicity aren’t competing forces, they are complementary approaches to thinking, decision-making, and communication.


  • Clarity ensures we see a clear picture - of the now and the future.

  • Simplicity ensures we can act on it, communicate it, and live by it.


Used together, they create something far more effective than either could alone.


  • A clear mind sees the landscape, while a simple approach defines the path forward.

  • A clear thinker explores ideas deeply, while a simple communicator ensures they resonate.

  • A clear strategy envisions the future, while a simple plan makes it achievable.


It’s when we simplify too soon that we risk losing clarity, like attempting tactics before strategy - reducing something down before it’s fully understood. And when we refuse to refine, we risk becoming lost in complexity, unable to translate thought into action.


Joel A. Barker, the futurist, speaker and author, put it well:


"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."


Clarity provides the vision, ensuring we see the path ahead. Simplicity provides the action, ensuring we can move forward with purpose.


Together, they don’t just help us see and understand the world - they help us shape it.


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