In a world full of clutter stand out for something Become the brand that matters
A brand consultancy helping companies become who they need to be to thrive
Empowering ambitious companies with brand clarity and arming them with the tools to flourish
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Creating new brands to resonate with target audiences and differentiate from competitors. Successful brands that have a clear purpose and positioning, are consistent in their messaging and evoke meaning in their customers.
Rebranding to revitalise a company, boost customer engagement and drive business growth. Often changing the look, messaging and strategy of a brand, to better align with market trends, target audience and business objectives.
Optimising brand potential by developing and executing strategies to improve brand recognition, perception and customer loyalty. Helping to align the brand with customer needs, enhance brand image and strengthen brand identity.
Empowering employees with brand clarity. Driving a positive change through defining and instilling shared values, beliefs, behaviours and practices. Developing strategies to align culture with business goals and shape social and psychological environments.
Providing ongoing support and guidance to ambitious companies seeking to reach their full potential. Identifying areas for improvement, delivering insightful solutions to complex business challenges and strategies that drive growth.
Our work
Consulting, Strategy, Naming and Design
Brand Strategy
Creating clear and concise strategies that help shape desired perceptions, guide business activity and align your propositions to customers’ needs. Forming a distinct and consistent brand that resonates with customers and differentiates from competitors.
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Brand Identity
Crafting visual and verbal identity that differentiates and distinctly communicates who you are and more importantly, who your customers need you to be. Installing recognition across every touchpoint – name, logo, colour palettes, typography, tone of voice, templates for example.
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Company Culture
Transforming a company from the inside out by empowering its employees with clarity. Defining and activating purpose, expectations and objectives to form a cultural movement – leading to improved employee engagement, productivity and retention.
Read more: culture change consultants >>
Clients
A few of those we've been lucky to work with over the years
Knowledge and Insights
Feed your brain with the good stuff!
Brand positioning; the race for space [in the mind of your customers]
Brand positioning is the component of brand strategy that you probably hear most about, yet many haven’t quite grasped its true definition or potential. Most consider it is a company’s position within a marketplace, when in fact the true power lies in how you position you have in the hearts
Unveiling the hidden power of a brand audit [Those who know, know]
Today’s busy and rapidly evolving world requires businesses to continually assess and refine their strategies to stay competitive. It also ensures their brand continually connects and resonates with their customers. This article explores the significance of brand audits, their components and why they are so important when navigating tricky times
Is gendered branding still relevant? [vive la difference!]
Gender stereotyping is alive and well, according to new research from Kantar. Its analysis of advertising creativity and media effectiveness – AdReaction: Getting Gender Right highlights that almost all (99%) of UK ads for laundry products are targeted at women, while 70% of ads for toiletries and food products are
A guide to employing a consultancy [and the pitfalls of free pitching]
When it comes to hiring a consultancy, it’s crucial to approach the process in the right way to ensure you get the best results. The days of expecting free pitches from design consultancies are over and it’s essential for all involved to understand why this is beneficial. This guide will
Packaging design for clicks [and bricks]
Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference between designing for on-shelf – where shoppers get to pick up and closely examine your product, and online – where your
How brands can help consumers squeeze the most out of life [Are you a lifestyle ‘optimiser’?]
Living Life 2.0: How brands can help consumers squeeze the most out of life, was one of the Festival of Marketing’s insightful sessions revealing exclusive consumer research from the Evening Standard, that lifted the lid on this forward-thinking, influential set of consumers who “want to squeeze every last drop of enjoyment out
Read more: Brandality Insights >>