Empowering ambitious companies with brand clarity and arming them with the tools to flourish
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Creating new brands to resonate with target audiences and differentiate from competitors. Successful brands that have a clear purpose and positioning, are consistent in their messaging and evoke meaning in their customers.
Rebranding to revitalise a company, boost customer engagement and drive business growth. Often changing the look, messaging and strategy of a brand, to better align with market trends, target audience and business objectives.
Optimising brand potential by developing and executing strategies to improve brand recognition, perception and customer loyalty. Helping to align the brand with customer needs, enhance brand image and strengthen brand identity.
Empowering employees with brand clarity. Driving a positive change through defining and instilling shared values, beliefs, behaviours and practices. Developing strategies to align culture with business goals and shape social and psychological environments.
Providing ongoing support and guidance to ambitious companies seeking to reach their full potential. Identifying areas for improvement, delivering insightful solutions to complex business challenges and strategies that drive growth.
Consulting, Strategy, Naming and Design
Creating clear and concise strategies that help shape desired perceptions, guide business activity and align your propositions to customers’ needs. Forming a distinct and consistent brand that resonates with customers and differentiates from competitors.
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Crafting visual and verbal identity that differentiates and distinctly communicates who you are and more importantly, who your customers need you to be. Installing recognition across every touchpoint – name, logo, colour palettes, typography, tone of voice, templates for example.
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Transforming a company from the inside out by empowering its employees with clarity. Defining and activating purpose, expectations and objectives to form a cultural movement – leading to improved employee engagement, productivity and retention.
Read more: culture change consultants >>
A few of those we've been lucky to work with over the years
Knowledge and Insights
Feed your brain with the good stuff!
Cutting through the noise and chaos to genuinely connect with customers represents the holy grail for most businesses. The complex and psychological nature of this task however means it is not quite as straight-forward as simply choosing a new logo, it takes some strategic thinking. Adam Arnold, Founder and Chief
Defining your brand’s purpose, its reason for existing beyond profit, has become a priority for companies worldwide. Research shows that purpose-driven brands achieve better business results, attract talent easier and build trust in the marketplace. But what value does brand purpose really offer in today’s cynical world? Does brand purpose
In our increasingly health-conscious world, the demand for health and wellness products and services is booming. With the global market valued at $4.5 trillion and is expected to reach $7.5 trillion by 2025, is it any wonder. From personalised nutrition plans, private hospitals to mindfulness retreats, businesses are catering to
Brand positioning is the component of brand strategy that you probably hear most about, yet many haven’t quite grasped its true definition or potential. Most understand it as company’s place within a marketplace, when in fact the position of power lies in the hearts and minds of your customers. Philip
Today’s busy and rapidly evolving world requires businesses to continually assess and refine their strategies to stay competitive. It also ensures their brand continually connects and resonates with their customers. This article explores the significance of brand audits, their components and why they are so important when navigating tricky times
Gender stereotyping is alive and well, according to new research from Kantar. Its analysis of advertising creativity and media effectiveness – AdReaction: Getting Gender Right highlights that almost all (99%) of UK ads for laundry products are targeted at women, while 70% of ads for toiletries and food products are
Read more: Brandality Insights >>