We are Brandality – a brand consultancy working with ambitious organisations to bring clarity and direction to their brand. By shaping who they need to be, we help them connect with their audience and become the brand that matters.

Our story

Our story

Our story

The Brandality journey 2003 to present day

We started life as a graphic design and publishing agency back in 2003. Over the years, we narrowed our focus on branding, specifically brand creation and rebranding projects.


In our time, we’ve won a few awards and been privileged to work with both globally recognised and ambitious challenger brands. The size of a client has never been a factor for us; what’s always been more important is the synergy between our people. Our long-standing relationships with our clients are a testament to this.


Brandality was born from a simple yet powerful idea: brands are at their best when they truly understand who they are and where they’re going. Over the years, we’ve partnered with organisations across industries, helping them navigate complex challenges and find clarity in their identity and direction.


What started as a small consultancy with big ideas has grown into a trusted partner for businesses seeking more than just design—they seek transformation, connection, and lasting impact.

The Brandality journey 2003 to present day

We started life as a graphic design and publishing agency back in 2003. Over the years, we narrowed our focus on branding, specifically brand creation and rebranding projects.


In our time, we’ve won a few awards and been privileged to work with both globally recognised and ambitious challenger brands. The size of a client has never been a factor for us; what’s always been more important is the synergy between our people. Our long-standing relationships with our clients are a testament to this.


Brandality was born from a simple yet powerful idea: brands are at their best when they truly understand who they are and where they’re going. Over the years, we’ve partnered with organisations across industries, helping them navigate complex challenges and find clarity in their identity and direction.


What started as a small consultancy with big ideas has grown into a trusted partner for businesses seeking more than just design—they seek transformation, connection, and lasting impact.

Why Brandality?

Why Brandality?

Why Brandality?

Transform your brand into a visual masterpiece. My expertise in branding brings your vision to reality, making your brand shine.

Transform your brand into a visual masterpiece. My expertise in branding brings your vision to reality, making your brand shine.

Decades of Brand-Building Expertise

With a collective experience spanning decades, our brand consultants have honed their skills across industries and market landscapes. We bring a wealth of knowledge and insights to the table, ensuring your brand strategy is grounded in proven best practices and real-world success stories.

Strategic Architects of Iconic Brands

Our brand strategists are the architects behind some of the world's most iconic brands. We meticulously craft brand strategies that not only resonate with your target audience but also drive tangible business growth and long-term competitive advantage.

Design thinkers
and doers

Great brands are the perfect fusion of creativity and commercial savvy. Our team of creative visionaries and business strategists work in harmony, ensuring your brand captures hearts and minds while delivering measurable results.

A Collaborative Journey

Building a truly iconic brand is a collaborative journey, and we are your trusted guides. We immerse ourselves in your organization, fostering a deep partnership that allows us to co-create a brand strategy tailored to your unique needs and aspirations.

Cultivating Lasting Partnerships

Our commitment to our clients extends far beyond a single project. We cultivate enduring brand partnerships, serving as trusted advisors who continuously evolve and optimize your brand strategy to keep pace with changing market dynamics and consumer expectations.

Our guiding principles

Our guiding principles

Our guiding principles

These values guide Brandality’s decision-making, problem-solving and communication. By embracing these values, we can challenge the status quo, build meaningful connections with others and pursue our goals with passion and determination – leaving a lasting legacy of positive impact and clarity.

Challenge convention

Challenge convention

Questioning assumptions, pushing boundaries, and constantly looking for ways to improve

Keep it clear

Keep it clear

Strive for clarity, simplicity and precision in communication, decision-making and problem-solving.

Don't settle

Don't settle

Always strive for excellence, never accept mediocrity and continuously seek to learn and grow.

See it their way

See it their way

Demonstrate empathy, openness and a willingness to understand different perspectives and experiences.

Make an impact

Make an impact

Use our skills and resources to create positive change in our client’s businesses and the world – whether it’s through our work, our relationships, or our communities.

A focus on health
and wellbeing

A focus on health
and wellbeing

A focus on health
and wellbeing

We enjoy looking after businesses which look after people, pets and our planet: brands with wellbeing and authenticity at their core. For almost two decades we’ve worked in the health and wellbeing landscape, gaining valuable insights into the needs and behaviours of its customers and the rapidly evolving categories that it encompasses.

What our
clients say

What our
clients say

What our
clients say

Discover what our clients have to say about their transformative experiences partnering with us.

Discover what our clients have to say about their transformative experiences partnering with us.

Every step of the process seamless and stress-free

Every step of the process seamless and stress-free

Every step of the process seamless and stress-free

We’ve worked with Brandality for over three years and couldn’t be happier with their service. They’ve been instrumental in evolving our brand, including a soft rebrand 18 months ago that encompassed marketing, website, and livery redesign, alongside strategic workshops for our senior team and 245 staff members. Their expertise extended to market research, surveys, and statistical reporting, ensuring our brand direction was rooted in insight.

More recently, Brandality has been helping us integrate a new acquisition under the Oakray brand umbrella, targeting a different market and audience. Their collaborative approach, attention to detail, and comprehensive project management have made every step of the process seamless and stress-free.

Brandality truly understands our business, markets, and strategic goals. They’re professional, responsive, and creative—offering valuable insights without ever being prescriptive. They consistently deliver on time, within budget, and with a clear focus on enhancing our organisation’s marketability, online presence, and strategic brand growth.

We highly recommend Brandality for their expertise, reliability, and ability to bring clarity to complex projects.

Pia Gleeson

Head of Business Development, Oakray

I'm pretty fussy about agencies, but Brandality impressed me

I'm pretty fussy about agencies, but Brandality impressed me

I'm pretty fussy about agencies, but Brandality impressed me

Working with Brandality was a seamless and rewarding experience. They excelled in managing timings and budgets and handled the diverse group of stakeholders involved across different project stages with professionalism and ease.

Creatively, they exceeded expectations. Despite operating within strict parameters on what could be changed, they embraced the challenge and delivered a result that felt fresh and innovative. What stood out most was their ability to truly listen to what I wanted and work collaboratively to bring that vision to life. Unlike many branding agencies that push a set agenda, Brandality’s approach was refreshingly flexible and client-focused.

I've hired probably 20+ agencies over ten countries and Brandality stand out as one of the best and easiest to work with. I'd definitely recommend them. 

roanna lynch

Marketing Director, Westfield Health

Helped us understand our brand better

Helped us understand our brand better

Helped us understand our brand better

We brought Brandality on board to give the Yumchaa brand more direction. The whole process ran smoothly and was great fun. They really understood our brand and helped us understand our brand better as well. The final results are great and we look forward to working with Brandality in the future.

Josh Mordecai

Managing Director, Yumchaa

Exceeding expectations

Exceeding expectations

Exceeding expectations

The team at Brandality are exceptional at applying their enlightened understanding of media and brand development to create innovative and high performing brands. Adam's inspiring leadership helped us to successfully bring our journal World Health Design to market and establish it as a global leader in its sector, develop a brand for a new series of international symposiums, create and integrate two new web sites and establish our corporate identify on an international stage. Brandality and his team always exceed expectations.

Marc Sansom

Director, SALUS

Delivering a wonderful new brand

Delivering a wonderful new brand

Delivering a wonderful new brand

I worked with Brandality on the re-brand of the Simon Jersey business. Both Adam and the team provided an excellent service throughout the nine-month re-brand process. At all points, we were kept up to date with developments, and they were always on hand to resolve any queries. We were extremely impressed with the brand guidelines created - they really understood our brand and the direction we were going in! I can not recommend his team enough for the support and service delivered. Thank you for delivering our wonderful new brand.

Claire west

Marketing Manager, Simon Jersey

They made us really look at our business

They made us really look at our business

They made us really look at our business

What we found really valuable while working with Brandality was the discovery and strategy workshops. They made us really look at our business and think about what we were trying to achieve. Everyone here is really proud of the new brand identity.

james miller

Commercial Director, Chambers Fruits

We can be great together

We can be great together

We can be great together

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©2003-2025 Brandality. All Rights Reserved.

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©2003-2025 Brandality. All Rights Reserved.

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Sign up to receive articles and insights from Brandality and hear about upcoming events – your details will not be shared.

©2003-2025 Brandality. All Rights Reserved.