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Gym Republic Branding, Identity, Brand Strategy

Online gym wear store

Gym Republic is a new online gym wear store offering top quality technical gym clothing and accessories. The website is aimed at the high-end market, and serious gym goer and enthusiast.


A brand identity was carefully considered for the new online web store. The branding had to be appealing to both men and women. A design was created which could be implemented across the website, marketing collateral and all branded promotional material.

Ecommerce Website

A stylish website was designed for the online gym wear store. The imagery for the products was considered key in sales and with a simple to use navigation it allows users to browse and locate products they like quickly and easily.

Built on the Magento platform, the new fully content managed ecommerce website contains many additional features including ‘Add to wishlist’, ‘Compare’, ‘Quick View’ and ‘Review’. Many of the features are designed to help users find desirable items, and they also allow the administrators to promote particular items.

Functions like the ‘Reviews’, ‘Blog’ and ‘Category Descriptions’ also assist with SEO and allow the Administrators to keep their customers up-to-date and informed whilst helping with their search engine rankings.


Gym Republic


Fitness, Clothing

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