Noun Plural: company cultures
The shared purpose, values, behaviours and practices that shape the way people work together within a company.
Culture change consultants
Empowering your employees with clarity
About Company Culture
Company culture helps corporations establish and maintain a positive and productive workplace. Our job as consultants is to help define and instil key components such as values, beliefs, behaviour, and practices. These help characterise a business, set expectations and shape the social and psychological environment.
A positive company culture can significantly impact employee satisfaction, productivity, collaboration and a sense of belonging among employees. In contrast, a negative culture can lead to a high turnover of staff and low morale.
Helping clients embed a culture of inclusion, collaboration and innovation. Activating a cultural movement that boosts productivity and morale to drive a wave of positive change from the inside out.
How does company culture help?
Every project and client challenge is unique, in most instances however we undertake the following steps:
This involves gathering insights about the current culture of the business through surveys, interviews, research and observations.
Identifying core values
This involves determining the key beliefs, attitudes, and behaviours that are essential to the company’s identity and success.
Developing guiding principles
This involves creating a set of actionable principles and behaviours that reflect the company’s core values and can be used to guide decision-making and behaviour.
Embedding the culture
This involves communicating the new culture to employees and stakeholders and embedding it into the company’s policies, practices, and systems.
Monitoring and optimising culture
regularly monitoring and assessing the effectiveness of the new culture, and making adjustments as necessary to ensure it continues to align with the company’s values and mission.
Our culture change capabilities
- Stakeholder interviews
- Competitor landscape analysis
- Focus groups
- Brand activation and engagement
- Brand architecture
- Brand narrative
- Brand communication strategy
- Brand positioning
- Brand purpose
- Brand value proposition
- Customer persona profiling
- Brand personality
- Brand identity systems
Related articles and insights
Brand strategy posts from the Brandality blog
Brand positioning is the component of brand strategy that you probably hear most about, yet many haven’t quite grasped its true definition or potential. Most consider it is a company’s position within a marketplace, when in fact the true power lies in how you position you have in the hearts
Today’s busy and rapidly evolving world requires businesses to continually assess and refine their strategies to stay competitive. It also ensures their brand continually connects and resonates with their customers. This article explores the significance of brand audits, their components and why they are so important when navigating tricky times
Gender stereotyping is alive and well, according to new research from Kantar. Its analysis of advertising creativity and media effectiveness – AdReaction: Getting Gender Right highlights that almost all (99%) of UK ads for laundry products are targeted at women, while 70% of ads for toiletries and food products are
When it comes to hiring a consultancy, it’s crucial to approach the process in the right way to ensure you get the best results. The days of expecting free pitches from design consultancies are over and it’s essential for all involved to understand why this is beneficial. This guide will
Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference between designing for on-shelf – where shoppers get to pick up and closely examine your product, and online – where your
Living Life 2.0: How brands can help consumers squeeze the most out of life, was one of the Festival of Marketing’s insightful sessions revealing exclusive consumer research from the Evening Standard, that lifted the lid on this forward-thinking, influential set of consumers who “want to squeeze every last drop of enjoyment out