If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.Coca-Cola ExecutiveThe above statement makes the value of
When was the last time you updated your brand identity? Or redesigned your website and marketing material? Every year, Graphic Evidence help numerous clients on their rebranding journey. Before we start with the implementation, we always ask them to consider a few facts.Rebranding, for most, is not a small undertaking.