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Brand Design

  /  Brand Design

Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference between designing for on-shelf – where shoppers get to pick up and closely examine your product, and online – where your

Packaging is now a political issue and brands that don’t engage with, and respond to, the debate around sustainability, recycling and single-use might find their customers melting away.A quick straw-poll around our own office reveals that everyone is plastic-conscious – cutting back where they can; swapping plastic-wrapped and made brands

It doesn’t sound like a very complex issue: that of plant-based ‘burgers’, ‘steaks’ and ‘sausages’ or nut ‘milks’ being able to use the nomenclature traditionally enjoyed by ‘real’ meat and dairy. Afterall, how much confusion can there possibly be in clearly-labelled veggie ‘burgers’ or oat ‘milk’?Back in 2017 the EU

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