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Brand Strategy

Noun     Plural: brand strategies

Designing a way to shape positive perceptions

Mapping new pathways to business growth

Helping ambitious companies become who they need to be to thrive

Companies that succeed in today’s cluttered world aren’t necessarily those that look the best, have the biggest budget or even in some cases have the best product or service. They are those that connect with their customers on a visceral level, exceed expectations and elevate delight simply by association. 

Why invest in brand strategy?

The key components of brand strategy

Through a combination of workshops, research and meetings a brand strategy is defined. The key components of brand strategy we refer to as ‘brand definition’, they are:


The reason why you exist beyond making money


What you do and its value – articulated into a concise offering


Your business as a person – what is that person like to do business with?


Observing and defining your customers and their needs


What makes you different and what do you want to be known for?

Our Strategic Capabilities

  • Stakeholder interviews 
  • Competitor landscape analysis 
  • Focus groups 
  • Workshops 
  • Brand activation and engagement 
  • Brand architecture 
  • Brand narrative 
  • Verbal identity 
  • Brand guideline document 
  • Brand support and guardianship 
  • Brand launch strategy 
  • Brand engagement and activation
  • Brand communication strategy
  • Brand positioning 
  • Brand purpose 
  • Brand value proposition 
  • Customer persona profiling 
  • Brand personality 
  • Brand identity systems 

Related articles and insights

Brand strategy posts from the Brandality blog

Brand Strategy

What’s the purpose of brand purpose?

Defining your brand’s purpose, its reason for existing beyond profit, has become a priority for companies worldwide. Research shows that purpose-driven brands achieve better business results, attract talent easier and build trust in the marketplace. But what value does brand purpose really offer in today’s cynical world? Does brand purpose

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Brand Strategy

Unveiling the hidden power of a brand audit [those who know, know]

Today’s busy and rapidly evolving world requires businesses to continually assess and refine their strategies to stay competitive. It also ensures their brand continually connects and resonates with their customers.  This article explores the significance of brand audits, their components and why they are so important when navigating tricky times

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Brand Strategy

Is gendered branding still relevant? [vive la difference!]

Gender stereotyping is alive and well, according to new research from Kantar. Its analysis of advertising creativity and media effectiveness – AdReaction: Getting Gender Right highlights that almost all (99%) of UK ads for laundry products are targeted at women, while 70% of ads for toiletries and food products are

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