Upon review of how we ultimately help our clients, we discovered it boiled down to one key factor...
Clarity
Clarity on who you are and who your brand needs to be:
For your customers
For your employees
In your marketplace
Clarity to help you become an authentic brand with meaning, communicate with impact and ultimately help guide business success
The type of challenges we help conquer
Launching a new business in a competitive marketplace
Refocusing and realigning companies who feel lost
Identity looking dated
Brand and marketing assets are inconsistent and convey mixed personalities
Mergers and acquisitions brand strategies
Current brand inhibiting company growth
No clear strategy to guide and focus the business around
Brand no longer represents who you are and your offering
Employees unengaged with your brand and strategy
Brand Strategy
Helping companies define who they need to be to thrive. Establishing strategies that help companies induce meaningful connections with audiences and set standards for brand, communications and marketing activities.
- Brand strategy
- Communication strategy
- Customer profiling
- Market research
- Competitor research
- Brand landscape analysis
- Brand workshops
- Brand perception analysis
- Stakeholder Interviews
- Prototypes and mocks
- Focus groups
- Feedback surveys
- Customer interviews
Identity Design
Designing brand identity systems that generate positive perceptions and connect with target audiences. Differentiating product and/or service brands from the competition and creating visual and verbal identities that are recognisable and memorable across every touchpoint.
Visual Design
- Brand identity design
- Packaging design
- Point of sale design
- Motion graphics
- Marketing asset design
- Website design
Verbal Design
- Brand naming
- Strap lines
- Tone of voice