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A consultancy delivering extraordinary brand-led business creations and transformations. Collaborating with clients to shape the way they connect and resonate with the world.

A focus on health and wellbeing

creating better brands for a better future

We enjoy looking after businesses which look after people, pets and our planet: brands with wellbeing and authenticity at their core. For almost two decades we’ve worked in the health and wellbeing landscape, gaining valuable insights into the needs and behaviours of its customers and the rapidly evolving categories that it encompasses.

The Brandality journey

2003 to present day

We started life as a graphic design and publishing agency back in 2003. Over the years we narrowed our focus on our branding proposition; specifically brand creation and rebranding projects. 

In our time we’ve won a few awards and been privileged to work with both globally recognised and small ambitious challenger brands. The size of a client has never been a factor to us, what’s always been more important is the synergy between our people – our long standing relationships with our clients are testament to this. 

Our Founder Adam has been at the helm of our 20 year journey and continues to drive Brandality as a brand consultancy. 

Meet Adam

Founder of Brandality

Adam Arnold founded Brandality in 2003 shortly after working as a Designer and Brand Consultant on projects for the likes of Unilever, Barclays, Adidas and numerous SMEs. Before that, Adam was Art Director for various consumer and B2B magazine publications and started his career working on national newspapers, including The Telegraph, Daily Mail and Sunday Mirror.

Throughout the 20 years running Brandality, Adam has consulted for some of the UK’s most recognised brands, both strategically and creatively – Aldi Supermarkets, NHS, Brakes Food, HerbalLife and Merck to name a few.

Adam often volunteers his time to help mentor small business owners and start-ups. He has sat on various industry judging panels and has written numerous articles and white papers on branding and design.

Recently Adam is one of approximately 40 people globally to qualify as a certified Brand Architect from LEVEL C

Our values

These values guide Brandality’s decision-making, problem-solving and communication. By embracing these values, we can challenge the status quo, build meaningful connections with others and pursue our goals with passion and determination – leaving a lasting legacy of positive impact and clarity.

Challenge convention

Questioning assumptions, pushing boundaries, and constantly looking for ways to improve.

Keep it clear

Strive for clarity, simplicity and precision in communication, decision-making and problem-solving.

Don't settle

Always strive for excellence, never accept mediocrity and continuously seek to learn and grow.

See it their way

Demonstrate empathy, openness and a willingness to understand different perspectives and experiences.

Make an impact

Use our skills and resources to create positive change in our client's businesses and the world - whether it's through our work, our relationships, or our communities.

What our clients say

testimonials quote pattern

What we found really valuable while working with Brandality was the discovery and strategy workshops. They made us really look at our business and think about what we were trying to achieve. Everyone here is really proud of the new brand and loves the new uniform.

James Miller
Customer Director, Chambers Fruits

I was delighted with the end result, the feedback on the new cans has been absolutely phenomenal - a Number1 result for the Number1 Brand.

Simon Gook
CEO, Number1

We brought Brandality on board to give the Yumchaa brand more direction. The whole process ran smoothly and was great fun. They really understood our brand and helped us understand our brand better as well. The final results are great and we look forward to working with Brandality in the future.

Josh Mordecai
Managing Director, Yumchaa

I worked with Brandality on the re-brand of the Simon Jersey business. Both Adam and the team provided an excellent service throughout the nine-month re-brand process. At all points, we were kept up to date with developments, and they were always on hand to resolve any queries. We were extremely impressed with the brand guidelines created - they really understood our brand and the direction we were going in! I can not recommend his team enough for the support and service delivered. Thank you for delivering our wonderful new brand.

Claire West
Marketing Manager at Simon Jersey

Working with Brandality has been fantastic, they understood the brand identity we were building and have produced packaging that looks premium, clean and ensures Neura leaves a lasting impression.

David Higgins
Founder, Neura Natural Cognitive Fuels

The team at Brandality are exceptional at applying their enlightened understanding of media, publishing and brand development to create innovative and high performing designs. Adam's inspiring leadership helped us to successfully bring our journal World Health Design to market and establish it as a global leader in its sector, develop a brand for a new series of international symposiums, create and integrate two new web sites and establish our corporate identify on an international stage. Brandality and his team always exceed expectations.

Marc Sansom
Director, SALUS Global Knowledge Exchange

Who we've worked with

Sectors and companies we've worked with over the years


Alliance Healthcare
Gym Republic
Skincare With Compassion
Viva Naturals
Westfield Health

Food & Drink

Aldi Supermarkets
Ashurst Porkers
Chambers Fruits
Labeyrie Fine Foods
Lyons Seafood
Mama Eti
Market Fresh
The Fruitery


Revolution Property

Pet & Equine

Allen & Page
Animal Health Company
Charles Owen
Dodson & Horrell
Easy Pack
Essex Animal Feeds
Farm & Stable
Merk – MSD Animal Health
Omega Naturals
Science Supplements
Westcotts Dog Food

Professional Services

Access Partnership
Fox Red Media
Lineup Systems


Lee Valley Parks
Royal Caribbean International


HIX Events
The International Council of Shopping Centres


Action on Addiction
Animal Defenders International
Panathlon Challenge


Charles Owen
Four Seasons EQ.
Gym Republic
Simon Jersey

Public Sector

Enfield Council 
Every Action Counts 
Waltham Forest Council 

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