A consultancy delivering extraordinary brand-led business creations and transformations. Collaborating with clients to shape the way they connect and resonate with the world.
A focus on health and wellbeing
creating better brands for a better future
We enjoy looking after businesses which look after people, pets and our planet: brands with wellbeing and authenticity at their core. For almost two decades we’ve worked in the health and wellbeing landscape, gaining valuable insights into the needs and behaviours of its customers and the rapidly evolving categories that it encompasses.
The Brandality journey
2003 to present day
We started life as a graphic design and publishing agency back in 2003. Over the years we narrowed our focus on our branding proposition; specifically brand creation and rebranding projects.
In our time we’ve won a few awards and been privileged to work with both globally recognised and small ambitious challenger brands. The size of a client has never been a factor to us, what’s always been more important is the synergy between our people – our long standing relationships with our clients are testament to this.
Our Founder Adam has been at the helm of our 20 year journey and continues to drive Brandality as a brand consultancy.
Founder of Brandality
Adam Arnold founded Brandality in 2003 shortly after working as a Designer and Brand Consultant on projects for the likes of Unilever, Barclays, Adidas and numerous SMEs. Before that, Adam was Art Director for various consumer and B2B magazine publications and started his career working on national newspapers, including The Telegraph, Daily Mail and Sunday Mirror.
Throughout the 20 years running Brandality, Adam has consulted for some of the UK’s most recognised brands, both strategically and creatively – Aldi Supermarkets, NHS, Brakes Food, HerbalLife and Merck to name a few.
Adam often volunteers his time to help mentor small business owners and start-ups. He has sat on various industry judging panels and has written numerous articles and white papers on branding and design.
Recently Adam is one of approximately 40 people globally to qualify as a certified Brand Architect from LEVEL C
These values guide Brandality’s decision-making, problem-solving and communication. By embracing these values, we can challenge the status quo, build meaningful connections with others and pursue our goals with passion and determination – leaving a lasting legacy of positive impact and clarity.
What our clients say
What we found really valuable while working with Brandality was the discovery and strategy workshops. They made us really look at our business and think about what we were trying to achieve. Everyone here is really proud of the new brand and loves the new uniform.
I was delighted with the end result, the feedback on the new cans has been absolutely phenomenal - a Number1 result for the Number1 Brand.
We brought Brandality on board to give the Yumchaa brand more direction. The whole process ran smoothly and was great fun. They really understood our brand and helped us understand our brand better as well. The final results are great and we look forward to working with Brandality in the future.
I worked with Brandality on the re-brand of the Simon Jersey business. Both Adam and the team provided an excellent service throughout the nine-month re-brand process. At all points, we were kept up to date with developments, and they were always on hand to resolve any queries. We were extremely impressed with the brand guidelines created - they really understood our brand and the direction we were going in! I can not recommend his team enough for the support and service delivered. Thank you for delivering our wonderful new brand.
Working with Brandality has been fantastic, they understood the brand identity we were building and have produced packaging that looks premium, clean and ensures Neura leaves a lasting impression.
The team at Brandality are exceptional at applying their enlightened understanding of media, publishing and brand development to create innovative and high performing designs. Adam's inspiring leadership helped us to successfully bring our journal World Health Design to market and establish it as a global leader in its sector, develop a brand for a new series of international symposiums, create and integrate two new web sites and establish our corporate identify on an international stage. Brandality and his team always exceed expectations.
Who we've worked with
Sectors and companies we've worked with over the years
Skincare With Compassion
Food & Drink
Labeyrie Fine Foods
Pet & Equine
Allen & Page
Animal Health Company
Dodson & Horrell
Essex Animal Feeds
Farm & Stable
Merk – MSD Animal Health
Westcotts Dog Food
Fox Red Media
Lee Valley Parks
Royal Caribbean International
The International Council of Shopping Centres
Action on Addiction
Animal Defenders International
Four Seasons EQ.
Every Action Counts
Waltham Forest Council