It’s that time of year again! We believe in the power of seasonal cheer and just how much it can give our wellbeing a much-needed feel-good boost. In this article, we provide a round-up of our favourite Christmas advertisements so far this year – and provide some insights into this year’s top advertising trends.
10. Aldi’s beloved Kevin the Carrot
Aldi’s beloved Kevin the Carrot character is back again this year – and, this time we follow his adventures as he tries to get back home in time for Christmas, with a soundtrack using the iconic theme from the “Home Alone” film franchise.
9. Hobbycraft
We have witnessed a massive resurgence of craft enthusiasts this year – and, this year’s Christmas advertisement by the craft retail giant Hobbycraft explores the joy that crafting can bring to all of us.
8. McDonald’s
The importance of using our imagination as a way of coping with life’s hardships is highlighted in this year’s Christmas advertisement from McDonald’s – featuring a heart-warming mix of live-action and animation.
7. TK Maxx’s Lil’ Goat
In line with this year’s trend of cheeky characters, TK Maxx’s Christmas advertisement follows the adventures of the goat fashionista Lil’ Goat, whilst promoting the importance of making everyone feel special after such a hard year.
6. Disney brings the magic
Disney never fails to bring magic into the everyday and show us the lasting importance of childhood magic. This year, the animation super-company’s Christmas advertisement focuses on family bonds and nostalgia.
5. Argos
There definitely seems to be a dachshund trend going on this year… Argos features the adventures of two sisters, Lucy and Daisy, and their faithful canine companion – showing how even the simplest of gifts can create truly special memories.
4. Amazon
Amazon’s Christmas advertisement is truly heart-wrenching and will elicit a strong response from artists and creatives whose lives have been impacted by the Coronavirus pandemic.
3. Morrisons
Morrisons’ Christmas advertisement highlights the fact that it’s not money that’s the most important at this time of year – but family. Its warm montage full of smiles, dancing, and laughter aims to make watchers feel special after a difficult year.
2. Barbour
Inspired by the beloved children’s book by Raymond Briggs, “Father Christmas”, the British brand Barbour’s Christmas advert is clever advertising at its best – as it turns out that the best people to turn to for help are none other than the true experts working at the Barbour factory.
1. LEGO
LEGO’s Christmas advertisement focuses on the importance of not only celebrating the magic found in our everyday lives, but also of building and rebuilding the world – all with boundless optimism and joy. This advertisement gives us all hope for the future, which is something that we all need after such a life-altering and tumultuous year for all.
If you are looking to boost your business by the end of this year through utilising stunning branding and truly captivating innovative design, get in touch with us!