Vitona

International manufacturers of premium quality organic foods

The brief was to produce a stand-out brand identity for the new organic product range from Denmark. We had to ensure the brand identity conveyed the natural aspects of the organic products and was versatile enough to work across a variety of mediums for the launch into the UK market.

Deliverables

Before work on the brand identity could begin we worked closely with Vitona to create and develop a name that would be suitable for launch in the UK market. Once the name was created and developed, a fresh brand was produced using natural colours reflecting Vitona’s ethos and emphasis on natural and organic products. The brand identity was then implemented across product labels, exhibition stands and all marketing material.

Website

Once the new brand identity was created, a website was designed and built for the company. Built on the WordPress platform, the fully content managed site has a clean and fresh design and allows the administrators to update and manage content.

The website is a platform to showcase the new products and provide information about the natural ingredients within them. The website promotes to users information about the products and any latest news. A quick contact form has also been integrated, making it easy for customers to get in touch.