Hyundai

Event branding and website

When Korean car company Hyundai Motor UK announced it was to launch the House of Hyundai – a stunning, two-day sensory experience in London to inspire drivers and offer a glimpse into the future of motoring, it turned to Brandality to create the launch event and website.

This piece of experiential marketing, complete with website, was to showcase Hyundai’s Project IONIQ that gathered trends forecasts about the future of mobility from leading academics and – of course – launched the eco-friendly Hyundai IONIQ,

Sensory journey

Brandality produced the event identity and branding for this big London brand showcase, designing and creating all the marketing collateral, including a stylised event icon.

We also created an engaging website with bold imagery and clear messaging built on a WordPress platform, which focused on the five sensory elements of sight, sound, smell, touch and taste.

The website was designed to take visitors on a sensory journey to promote both the new car, and of course, the House of Hyundai. It introduced them to cutting-edge innovators and experts in each sensory zone with lots of information about Project IONIQ, House of Hyundai and of course the Hyundai IONIQ.