Border Warrior Boots

Packaging Design

Client
Border, makers of tough working and outdoor boots

Brief
Refresh packaging for a new product launch. The new packaging was required to be more visually engaging for both instore and online consumers.

Approach
Define requirements and produce the creative brief
Visual audit of competitors
Research retail environments
Conceptual design
Design development and explore further SKUs
Liaising with retailers printers to ensure quality and successful delivery.

The Work
A bold design was created to captivate consumers both instore and online, while also clearly communicating the boot’s USPs and rugged attributes.

Results
It’s early days but the uptake in engagement from the trade and consumers is reported to be impressive.