Animal Health Company

Manufacturers of animal health and hygiene products

The rapid growth and success of Animal Health Company had seen it develop, buy, inherit and compile a wide selection of animal ranges and products. The parent company instructed Graphic Evidence to sort through the company and brands to help it structure a positive brand architecture that allowed its products to flourish in the busy pet sector.

Deliverables
Our work began by restructuring the product ranges, renaming some and creating new ones. We completed the puzzle and all the pieces now fitted perfectly into eight concise product ranges.

With the products organised and names agreed, we started branding the ranges. With so many products, the styling of each range had to be distinctive yet malleable. Much had to be considered, from brand positioning through to label design.

The results were eight beautiful ranges consistently flowing with their newly created personalities throughout every product – each retaining their own individuality and clearly communicating their purpose.