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Panathlon Challenge Charity Brand

Charity who organise special sports days, coaching and events for young disabled people throughout the UK


The Panathlon Challenge is a national charity that provides sporting opportunities for over 4,000 disabled young people each year. Panathlon has been benefiting young disadvantaged people since 1995 and approached Graphic Evidence to help it breathe new life into its branding and promotional material.


Keeping elements of the charity’s existing identity, we developed a brand which is more current and inspiring. Taking into consideration the audience and stature of the charity, it was essential that we made the logo bold and bright. We wanted the imagery to be inclusive of the athletes and promote a winning culture. Further branding tools were also introduced (multicoloured ribbons, set colour palette, stylesheets) to build personality and recognition in every interaction.

The new brand was slowly integrated into all of the events, and Panathlon Challenge provided their event organisers and schools with templated documents and promotional materials which help to ensure a unified message is conveyed throughout all their work.

Since the rebrand, we have continued to enjoy working with Panathlon Challenge on all its design projects. These include all marketing tools including pull-up banners, HTML newsletters, winner medals and promotional branded items.


A bright and engaging web design incorporates Panathlon’s branding and emphasises both the extensive image and video galleries and Panathlon’s use of social networking to further encourage engagement and interaction.

The site is easy for users to navigate, with dedicated sections for sponsors, patrons, news, competition and event dates. The results page is split into regions allowing specific events to be located instantly. The implementation of a map function allows users to see the various regions in which Panathlon operates.
With events, results and images frequently added, we designed and built the Panathlon Challenge website on the WordPress platform, ensuring content can be updated and managed efficiently.


Panathlon Challenge Foundation



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