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Fruity rebrand for global soft fruit growers Chambers

New branding and website for one of the UK’s largest soft fruit growers

Chambers is a family run business, growing fruit in the Kent countryside since 1952. The farm now stretches to more than 250 hectares across 14 locations, making Chambers one of the UK’s largest cane fruit growers.

It came to us with an identity crisis. While Chambers was considered to be one of the best soft fruit growers and suppliers in the country, its branding, website and marketing materials simply didn’t reflect its market-leading position.

Strategic understanding

To get under the skin of the Chambers brand and how we could make it resonate in the market, we led discovery and strategy workshops, which allowed us to iron out any issues and get group buy-in for our new brand and marketing materials design.

The workshop sessions also gave us a complete understanding of exactly who the Chambers’ target stakeholders were – something not as straightforward as we’d initially expected because as well as boosting Chambers’ profile with major UK retailers, we also needed to help it build alliances, and foster trust, with growers around the world.

What’s in a name?

We first changed the business name from WB Chambers to simply Chambers, to reflect that it is run by the entire Chambers family, rather than one family member. We also crafted a simple, but stunning, brand identity system to better convey the quality of the service and fresh produce across every touchpoint.

Berry clever

To further bring the striking new Chambers logo to life, we gave the ‘C’ interchangeable features of a vine, a leaf and a berry. This clever (even if we do say so ourselves) bit of design allowed us to create a clear and visually appealing brand architecture for the different facets of the business. This was replicated across stationery, email footers, social media and marketing templates to ensure consistency. We also created a new WordPress website, which houses videos, imagery and content about the Chambers business and services it offers.

testimonials quote pattern

What we found really valuable while working with Brandality was the discovery and strategy workshops. They made us really look at our business and think about what we were trying to achieve. Everyone here is really proud of the new brand and loves the new uniform.

James Miller
Customer Director, Chambers Fruits
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