Access Partnership is the world’s leading public policy firm dedicated to opening markets for technology – enabling all countries to benefit from technology on fair terms.
As a rapidly growing organisation, Access Partnership’s current brand did not represent who they are and what they offer today. Marketing material looked dated and staff were struggling to understand their brand’s identity and articulate its value.
They needed a brand to successfully represent who they are now and will become in the near future. One that installs clarity and enthuses a purpose.
We start by understanding the exact challenges, digging deep into the organisation and interviewing team members from around the world. This gave us the perspectives to define the challenges and determine the best route forward. Market and competition analysis was undertaken to gain insights and identify potential opportunities and areas for differentiation. Collaborating closely with their internal teams in the UK and Singapore we facilitated brand strategy workshops to create the brand definition which in turn forms the foundations on which the current brand was reviewed and optimised against. With the new brand strategy in place we were able to evolve their brand identity and create templates and brand assets to better convey Access Partnership’s strengths and arm their team with the tools to grow.