Do you have a business that is getting traffic to your website but can’t seem to get sales? Here are 5 web design tricks that guarantee higher conversions.
You’ve managed to pull together an awesome site at long last. You even have visitors coming to your site. Everything is looking good.
Except, your visitors aren’t really converting into anything. Not subscribers nor purchases.
If you’re scratching your head at this one, you might want to take a step back and take a look at your website. You’ve done half the battle and built an online presence. Now you just need to get people converting.
But how?
Keep reading to for 5 web design tricks to help you get higher conversion rates from your visitors.
1. Know Your Audience
The first on the list of web design tricks is to know your audience.
You need to know your audience and how to speak to them.
You might have a great product or service, but if you’re not appealing to your audience properly, you’re going to miss out on persuasion and conversion.
So, how are you going to persuade them that your brand is the brand of choice?
You must learn:
- Their language
- What makes them tick
- What are the market trends they’re excited about
- What type of conversations they’re having
- What websites are they visit and why
- What keywords are they using on search engines
Knowing your audience is a key aspect of web design and if you build your site for them it’s going to be far more engaging and get the conversions you need.
2. Simplify Your Navigation & Layout
The next set of web design tricks is all about your navigation and layout.
Everything about your website needs to be simple to understand and use, especially the navigation and layout.
Your website’s navigation shouldn’t be a challenging puzzle for your visitors. This will just alienate them and turn them away – the exact opposite of what you wish to do.
As for your layout, it needs to be kept simple. With all the bells and whistles out there, it’s easy to get lost in a sea of tools that promise to convert your visitors into buyers. You’ll probably want to install every single one you come across.
Keep your website simple and easy to use. Don’t overwhelm your visitor with tons of widgets and information overload.
There are reasons as to why at the majority of websites have elements such as navigation, logo and site links in the same positioning and style. Although tempting, it’s probably best to leave these where they are as they make visitors lives easier.
Take a look at your competition websites and see what they’re doing. Not only is it getting to know your audience, but you also can determine what works and what doesn’t.
3. Amplify Your Call to Action
For web design tricks for your call to action, you’ll want to use colour and position of your call to action.
Your call to action should really grab your visitor’s attention and convert them by meeting their wants or needs.
With that in mind, it’s important to consider your call to action’s look. You’ll want to take into consideration the how you wish to communicate your key messages.
But don’t worry – you don’t need to splash tons of colours on your call or buttons. One colour dedicated to a call to actions or buttons should do.
Now, tying it back into keeping your layout simple – you want to have no more than 1 call to action per page on your website.
Your call to action per page should also be relevant to the content of the page it’s on. If it’s not, you run the risk of your call to action looking like an advertisement, which will end up getting ignored.
It ties right back into keeping your website simple.
If you do happen to have more than one call to action on a page, make sure that the most important call to action of the page is the most obvious.
4. Have Fewer Clicks
While some popups and navigational clicks are inevitable, as a whole, you probably don’t like having to click through a lot of buttons and pages.
Think back to a website you’ve visited that was just a click after a click. Hurrying up the process was most likely at the forefront of your mind. Or just saying forget it.
You’ve been there – you’re a shopper, too.
Keep this in mind with your visitors. Don’t start asking questions or suggesting other areas of your brand during the checkout process. Keep it simple.
Fewer clicks mean better website and purchasing experience. If you hate clicking and filling in lots of information, your visitor will hate it, too.
5. Ensure Consistent Branding
On every single page, you’ll want to make sure everything about your brand is consistent.
You want to make sure your colors, logo, slogan and contact information you have displayed are all consistent.
If everything is not consistent, you’ll only work to alienate your visitor again and thus lose out on converting them.
Why?
Because a shopper wants to know they’re still on the correct website with the correct brand.
It’s jarring to go from a familiar page to an old page set up that looks very different.
People like consistency – it’s trustworthy. They know who you are.
One of Our Web Design Tricks? We Want to Convert With You
You already know putting together a website and building a digital presence isn’t an easy feat.
Though your conversion rate hasn’t been going as smoothly as you had hoped, don’t give up. Instead, consider asking for help.
At Graphic Evidence, we’re here to help you engineer a beautiful and engaging website.
Feel free to contact us. We’re happy to have a great, informal chat to assess your needs and get started with your project.
We look forward to working with you!