A collection of thought leadership articles, white papers and insights diligently crafted by members of the Brandality team.
It’s now a well-known and accepted fact that as consumers we make snap decisions, without registering what caused us to do so. We’re guided by imperceptible nudges that happen...
The value of agencies, particularly the big powerhouses of old à la Mad Men, is being questioned now more than ever. And yet, while the global players are negotiating...
You could argue that your product is the most important part of a business (ultimately it’s what you’re providing), or is it the marketing (so people know about your...
New. We love that word, don’t we? We’re always looking for the next big thing, the latest craze, a new way to talk to each other (which often ends up...
You know it’s Christmas when the mega-budget John Lewis TV advert (with full integrated campaign to match) appears. But if you’re not a department store, what’s the value of...
Agreeing the predominant colours for a website may seem like a fairly innocuous decision based on personal taste but it is worth noting that there is much evidence in...
Yup, summer is officially here and the weathermen (and women) are working overtime to bring us repeated news of the much-anticipated glorious hot weather. However, sunshine and soaring temperatures...
“We need to appoint an agency to sort out our website” the boss says looking directly at you. Clearly this task is being placed firmly in your hands to...
With British Sandwich Week making its presence known next month (14-20th May in case you don’t have this monumental date already flagged in your diary!) we’ve been contemplating the...
“We want you to come up with a new logo for us, you know, a fresh new look that makes us instantly recognisable” the client says breezily. But before...
Just as in the world of fashion, trends come and go, the world of web design is regularly evolving. Keep it clean The current move is towards a cleaner,...
If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of...
If you’re one of the many who has elected to give up biscuits for Lent, prepare yourself, you may find the content of this blog distressing! Working in an...
It’s probably your most valuable marketing tool yet it’s surprising how many businesses fail to re-evaluate their website once it has been published. Think of it as the need...
OK, so we are somewhat biased, given the fact that Brodie, our handsome fox red Labrador is a regular feature in the Graphic Evidence studios, but we truly believe...
As a new brand, or perhaps one that is wishing to change the way they are currently being perceived, venturing into the branding arena is certainly an exciting prospect....
WordPress used to be just for blogs, but in recent years it has grown to be a versatile easy to use platform. In fact it’s now the world’s most...
Every good project begins with a clearly defined set of objectives. A successful outcome hinges on making sure that the design agency with whom you are partnering understands precisely...
In order to engage customers and attract new business, companies need a strong brand that stands alongside their logo. Wait, “brand” doesn’t mean the same thing as “logo”? No,...
With the surge of digital marketing and rapidly growing digital advertising spend, it is easy to forget about the more traditional marketing channels. Printed marketing is still hugely important...
Today, every brand has an online presence and a captivating web design is more important than ever before. Great web design must fulfil many requirements: it has to be...
Keeping up with the fast-changing design trends can be tiresome, but there are some important trends that you can’t afford to miss – it could end up being the...
If you’re new to the world of branding, the complex terminology might seem overwhelming at first. Sooner or later, you’ll meet the concept of “brand architecture”. Here’s a guide...
We’re surrounded by design every single day. Each and every detail around us has been through a series of considerations and planning. While there’s no doubt that great design...