A collection of thought leadership articles, white papers and insights diligently crafted by members of the Brandality team.
A collection of thought leadership articles, white papers and insights diligently crafted by members of the Brandality team.
Packaging is now a political issue and brands that don’t engage with, and respond to, the debate around sustainability, recycling and single-use might find their customers melting away. A...
Natural & Organic Products Europe, ExCel London, 7th & 8th April 2019I’ve been going to Natural & Organic Products Europe for many years now, but currently having numerous branding...
More often than not, the word rebrand sends shudders down the spines of marketing directors and has FDs scrolling to the P&L spreadsheet. However, a dramatic change in brand...
The £2.6bn UK pet food market is rapidly evolving to meet owners new mindset around what they feed their pets. Brandality takes a closer sniff. Pet food market segmentation...
Let me start by saying that as well as a brand consultant, I consider myself a designer, and have run an agency since 2003. In this time I have...
Brandality looks into what it takes for a brand to succeed in the evolving world of wellbeing. A state of being comfortable, healthy, or happy. As well as being...
One of the most popular LinkedIn posts I’ve seen recently is how numerous fashion brands have simplified their logos to a basic sans serif font. Surprisingly, this has caused...
Disruption is a term often used in marketing: But what is disruption when it comes to brand marketing and what are the rules, if any, to creating a successful...
A state of being comfortable, healthy, or happy. As well as being the definition of ‘wellbeing’ they’re also attributes many brands are now striving to achieve. According to the recent...
Looking at the power of Semiotics, how it is used within different sectors to accelerate creative engagement, and how it is now being used by …. Milk Replacement brands...
How impactful is having a geographical reference in a brand name? It’s a question I’m continuously asked, but it’s a good one. Harrogate water, Patagonia clothing, Yorkshire Wensleydale cheese,...
When was the last time you updated your brand identity? Or redesigned your website and marketing material? Every year, Graphic Evidence help numerous clients on their rebranding journey. Before...
Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference...
The key to branding is understanding your target audience and what makes them tick. Rather helpfully this week, Euromonitor International published its annual research into consumer types and paths...
You don’t have to Google very far to find the colour yellow. Dubbed “Gen Z yellow”, it’s quite literally everywhere – from fashion brands to home décor. Put “yellow”...
It’s nice to look nice, but for a brand to succeed it needs more than aesthetics. It’s easy for us designers to get carried away and choose a format...
There’s a new set of rules for brands looking to service both the eat-in and food-to-go sectors as economic pressures bear down and consumers expect value for money, more...
Did you brush your teeth this morning? If not, would you rely on your morning porridge to do the job for you? Laugh you might, but a new porridge...
The masses don’t come up with innovative ideas, individuals do, so why do we let the opinion of others influence the outcome of our vision? As designers, we thrive...
Nielsen’s latest snacking report Welcome to the Snacking Revolution takes a closer look at the £18bn snacks category, discussing the opportunity for challenger brands that currently sit on the...
At the start of a new branding project, it’s common enough for many teams to spend most of their time diving into what the product is, why it’s being...
Creating or rejuvenating a brand is the challenge that launched a thousand tasks. It’s our bread and butter here at Brandality, and we love every part of it, but...
Tone of voice (TOV) is an important part of your brand’s identity: its linguistic identity. Many business owners find visual identity a bit easier to crack because creating a...
The packaging of a food product is all about enticing people – drawing their eye, tempting their taste buds. It’s the ninja of marketing; you might not even notice...