A collection of thought leadership articles, white papers and insights diligently crafted by members of the Brandality team.
I’ve admired Marty Neumeier’s thinking and approach to branding for many years, so when an opportunity arose to learn from the man himself along with the awesome Andy Starr I jumped on...
We don’t know about you, but we sense a distinct feeling of tension in the air. This time of year, is normally one of parties, winding down a little,...
It’s that time of year again! We believe in the power of seasonal cheer and just how much it can give our wellbeing a much-needed feel-good boost. In this...
The COVID-19 pandemic has permanently changed the landscape of marketing, proving to be a catalyst to some of the most rapid changes which the marketing industry has ever witnessed....
We’ve no need to tell you the world has changed. It’s almost impossible to escape the phrase ‘new normal’ and while you might think that only applies to remembering...
Covid-19 was always going to have the biggest impact on the vulnerable. The sheer scale of illness and deaths across the world has shocked us all. Less shocking –...
Let’s face it. There’s not much else on anyone’s mind at the moment other than Coronavirus. While as individuals we’re all manically washing our hands, rubbing on alcohol gel,...
We’ve lost track of the amount of times we’ve been approached by companies wanting us to create ‘a logo’, and on further discussion have discovered that what they think...
Wellbeing/wellness are the buzz-words of the moment and not looking like they’re going away any time soon. In fact, the Global Wellness Institute estimates that wellbeing across every consumer...
It doesn’t sound like a very complex issue: that of plant-based ‘burgers’, ‘steaks’ and ‘sausages’ or nut ‘milks’ being able to use the nomenclature traditionally enjoyed by ‘real’ meat...
Amongst the sessions trying to divine what the future might look like post ‘peak’ vegan, or exploring the on-going rehabilitation of cannabis, a thought-provoking seminar took a closer look...
We’ve all played that game that pops up on social media every so often: the one that shows brand colours and logos – or parts of logos, minus the...
Living Life 2.0: How brands can help consumers squeeze the most out of life, was one of the Festival of Marketing’s insightful sessions revealing exclusive consumer research from the...
‘Consumer engagement’ is a much used phrase, particularly when it comes to promoting a brand launch, or relaunch, to customers. But what about securing the buy-in of internal stakeholders...
Amid all the pressure to understand and meet the challenges of today’s trends and fast-changing consumer demands, Brandality reminds businesses not to lose sight of what it takes to...
Gender stereotyping is alive and well, according to new research from Kantar. Its analysis of advertising creativity and media effectiveness – AdReaction: Getting Gender Right highlights that almost all...
We’ve lost count of the number of articles we’ve read about clothes, shoes and accessories made from plastic bottles, old tyres and discarded fishing nets, to name but a...
It’s not been a good week for environmental news. For a start, apparently we have circa 18 months to save the planet, as opposed to the couple of decades...
It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in...
We can’t help noticing that ‘personalisation’ is getting a huge amount of hype at the moment. Of course, businesses offering a personal touch are not new. Pre globalisation and...
Design is sadly one of those skills that everyone thinks they can dabble in with success – everyone’s a designer right? Quite often what people believe is modern, consumer-friendly...
Eclectic consumer tastes, a multitude of innovation and new obsessions around health, wellness and plant-based ingredients means snacking and food-to-go are quite literally a continually moving feast – Brandality...
Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when...
A week or so ago we took a closer look at sustainable packaging innovations – dipping briefly into the European Consumer Packaging Perceptions study from Pro Carton, the organisation...