A guide to employing a consultancy [and the pitfalls of free pitching]
When it comes to hiring a consultancy, it's crucial to approach the process in the right way to ensure you get the best results. The days of expecting free pitches from design consultancies are over and it's essential for all involved to understand why this is beneficial. This guide will
When is the Right Time to Rebrand? 7 Key Points to Consider
When was the last time you updated your brand identity? Or redesigned your website and marketing material? Every year, Graphic Evidence help numerous clients on their rebranding journey. Before we start with the implementation, we always ask them to consider a few facts.Rebranding, for most, is not a small undertaking.
Paws for thought, before you bark up the wrong tree
The £2.6bn UK pet food market is rapidly evolving to meet owners new mindset around what they feed their pets. Brandality takes a closer sniff. Pet food market segmentation according to size and age is well-established, particularly in dog and cat categories. However, as owners increasingly think of pets as extensions
Are we all being greenwashed?
Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when we’re helping brands to find their ‘voice’ to speak to their target consumers.In a crowded consumer market, true authenticity can help
Bite on this – Brandality takes a delve into the snacking market
Eclectic consumer tastes, a multitude of innovation and new obsessions around health, wellness and plant-based ingredients means snacking and food-to-go are quite literally a continually moving feast – Brandality investigates further. Total UK snacking is worth £18bn with growth up slightly at 0.3%, and the Food-to-Go category is at a similar
Apocalypse now… or sooner then expected at least
It’s not been a good week for environmental news. For a start, apparently we have circa 18 months to save the planet, as opposed to the couple of decades we thought we had just a few months ago. And then just a few hours later the Intergovernmental Panel on Climate
Wellbeing is a $4.2 trillion global industry and growing… Brandality investigates.
Wellbeing/wellness are the buzz-words of the moment and not looking like they’re going away any time soon. In fact, the Global Wellness Institute estimates that wellbeing across every consumer sector – from food and drink to tourism, is now a combined $4.2 trillion industry, with growth outpacing that of global
Brand approach: the way powerful brands are created
We’ve lost track of the amount of times we’ve been approached by companies wanting us to create ‘a logo’, and on further discussion have discovered that what they think they’ll get is ‘a brand’. And of course it often happens the other way around.A logo is a graphic depiction –
Has your business got the moves to stay the distance?
Covid-19 was always going to have the biggest impact on the vulnerable. The sheer scale of illness and deaths across the world has shocked us all.Less shocking – unfortunately – is the number of big brands that have also fallen in the wake of the virus. From the UK arm