Back to top


  /  Guidance

The £2.6bn UK pet food market is rapidly evolving to meet owners new mindset around what they feed their pets. Brandality takes a closer sniff. Pet food market segmentation according to size and age is well-established, particularly in dog and cat categories. However, as owners increasingly think of pets as extensions

Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when we’re helping brands to find their ‘voice’ to speak to their target consumers.In a crowded consumer market, true authenticity can help

Follow us