The masses don’t come up with innovative ideas, individuals do, so why do we let the opinion of others influence the outcome of our vision? As designers, we thrive on feedback. We regularly question our original vision based on what other people think, and quite often those people are not experts
How impactful is having a geographical reference in a brand name? It’s a question I’m continuously asked, but it’s a good one. Harrogate water, Patagonia clothing, Yorkshire Wensleydale cheese, Yorkshire Tea, Essex Lambrini. Okay, so I made that last one up, but being asked so frequently, I also started to wonder
Let me start by saying that as well as a brand consultant, I consider myself a designer, and have run an agency since 2003. In this time I have seen considerable change in perception towards designers and design agencies in general. As a result, I find myself now asking ‘is
Brandality’s Founder Adam Arnold reviews his time as judge and guest at Natural & Organic Products Europe
Natural & Organic Products Europe, ExCel London, 7th & 8th April 2019I’ve been going to Natural & Organic Products Europe for many years now, but currently having numerous branding projects within the sector and also the privilege to be a Natural & Organic Awards Europe judge I thought I should
Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when we’re helping brands to find their ‘voice’ to speak to their target consumers.In a crowded consumer market, true authenticity can help
I’ve admired Marty Neumeier’s thinking and approach to branding for many years, so when an opportunity arose to learn from the man himself along with the awesome Andy Starr I jumped on it. Last week myself and 50 other ‘brand rock stars’ from around the world took part in Level C ’s Master Class 1.