What Is Brand Architecture [and how can YOU Benefit from it]
If you’re new to the world of branding, the complex terminology might seem overwhelming at first. Sooner or later, you’ll meet the concept of “brand architecture”. Here’s a guide that explains what brand architecture is, how you can use it and gives a few examples of successful brand architecture. So what exactly
Tone Deaf: What is tone of voice?
Tone of voice (TOV) is an important part of your brand’s identity: its linguistic identity. Many business owners find visual identity a bit easier to crack because creating a brand’s logo, website, packaging and marketing materials demand decisions on colour and shapes. But applying the same attention to what words
A brand by any other name – brand naming
Creating or rejuvenating a brand is the challenge that launched a thousand tasks. It’s our bread and butter here at Brandality, and we love every part of it, but before we get carried away with colour palettes and typography there’s one crucial factor: the name.A brand name can be the
When pretty is pretty useless
It’s nice to look nice, but for a brand to succeed it needs more than aesthetics.It’s easy for us designers to get carried away and choose a format and design that will look great, but doesn’t always transpire to be the most effective. Not considering major factors like how it
Why So Sans? Why a logo doth not make a brand!
One of the most popular LinkedIn posts I’ve seen recently is how numerous fashion brands have simplified their logos to a basic sans serif font. Surprisingly, this has caused uproar on social media with people furiously displaying their disgust in the comments section. Some of the more publishable comments include…‘When
Sustainability smarts for packaging success
Packaging is now a political issue and brands that don’t engage with, and respond to, the debate around sustainability, recycling and single-use might find their customers melting away.A quick straw-poll around our own office reveals that everyone is plastic-conscious – cutting back where they can; swapping plastic-wrapped and made brands
Brand guidelines – what you need to know
We’ve all played that game that pops up on social media every so often: the one that shows brand colours and logos – or parts of logos, minus the actual name, and challenges you to name the brand in question.It’s usually really easy to get the name right because the
A closer look at alternative product labelling
It doesn’t sound like a very complex issue: that of plant-based ‘burgers’, ‘steaks’ and ‘sausages’ or nut ‘milks’ being able to use the nomenclature traditionally enjoyed by ‘real’ meat and dairy. Afterall, how much confusion can there possibly be in clearly-labelled veggie ‘burgers’ or oat ‘milk’?Back in 2017 the EU