Eclectic consumer tastes, a multitude of innovation and new obsessions around health, wellness and plant-based ingredients means snacking and food-to-go are quite literally a continually moving feast – Brandality investigates further. Total UK snacking is worth £18bn with growth up slightly at 0.3%, and the Food-to-Go category is at a
It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in strategy and design in the early stages to define their brand proposition too. However, they are still failing to take care
It’s not been a good week for environmental news. For a start, apparently we have circa 18 months to save the planet, as opposed to the couple of decades we thought we had just a few months ago. And then just a few hours later the Intergovernmental Panel on Climate
We’ve lost count of the number of articles we’ve read about clothes, shoes and accessories made from plastic bottles, old tyres and discarded fishing nets, to name but a few. But this week we bring you more information about ‘smart’ clothes and accessories designed to boost your health and wellbeing
‘Consumer engagement’ is a much used phrase, particularly when it comes to promoting a brand launch, or relaunch, to customers. But what about securing the buy-in of internal stakeholders – your employees – arguably just as important? In this article we take a look at why taking a 360-degree approach
We’ve all played that game that pops up on social media every so often: the one that shows brand colours and logos – or parts of logos, minus the actual name, and challenges you to name the brand in question. It’s usually really easy to get the name right because
It doesn’t sound like a very complex issue: that of plant-based ‘burgers’, ‘steaks’ and ‘sausages’ or nut ‘milks’ being able to use the nomenclature traditionally enjoyed by ‘real’ meat and dairy. Afterall, how much confusion can there possibly be in clearly-labelled veggie ‘burgers’ or oat ‘milk’? Back in 2017 the
Wellbeing/wellness are the buzz-words of the moment and not looking like they’re going away any time soon. In fact, the Global Wellness Institute estimates that wellbeing across every consumer sector – from food and drink to tourism, is now a combined $4.2 trillion industry, with growth outpacing that of global
We’ve lost track of the amount of times we’ve been approached by companies wanting us to create ‘a logo’, and on further discussion have discovered that what they think they’ll get is ‘a brand’. And of course it often happens the other way around. A logo is a graphic depiction
Covid-19 was always going to have the biggest impact on the vulnerable. The sheer scale of illness and deaths across the world has shocked us all. Less shocking – unfortunately – is the number of big brands that have also fallen in the wake of the virus. From the UK
We’ve no need to tell you the world has changed. It’s almost impossible to escape the phrase ‘new normal’ and while you might think that only applies to remembering to wear a mask in a shop or staying two metres from strangers at all times (isn’t that a good idea
I’ve admired Marty Neumeier’s thinking and approach to branding for many years, so when an opportunity arose to learn from the man himself along with the awesome Andy Starr I jumped on it. Last week myself and 50 other ‘brand rock stars’ from around the world took part in Level C ’s Master Class
