When was the last time you updated your brand identity? Or redesigned your website and marketing material? Every year, Graphic Evidence help numerous clients on their rebranding journey. Before we start with the implementation, we always ask them to consider a few facts. Rebranding, for most, is not a small
How impactful is having a geographical reference in a brand name? It’s a question I’m continuously asked, but it’s a good one. Harrogate water, Patagonia clothing, Yorkshire Wensleydale cheese, Yorkshire Tea, Essex Lambrini. Okay, so I made that last one up, but being asked so frequently, I also started to
A state of being comfortable, healthy, or happy. As well as being the definition of ‘wellbeing’ they’re also attributes many brands are now striving to achieve. According to the recent World Resources Institute (WRI) report current food habits will lead to the destruction of all forests and catastrophic climate change by
Disruption is a term often used in marketing: But what is disruption when it comes to brand marketing and what are the rules, if any, to creating a successful market-disruption strategy without straying from the core brand purpose? Brandality offers insights into how brands can, and should, break the ‘rules’
One of the most popular LinkedIn posts I’ve seen recently is how numerous fashion brands have simplified their logos to a basic sans serif font. Surprisingly, this has caused uproar on social media with people furiously displaying their disgust in the comments section. Some of the more publishable comments include…
Brandality looks into what it takes for a brand to succeed in the evolving world of wellbeing. A state of being comfortable, healthy, or happy. As well as being the definition of ‘wellbeing’ these are also attributes many brands now strive to embody. According to the recent World Resources Institute
Let me start by saying that as well as a brand consultant, I consider myself a designer, and have run an agency since 2003. In this time I have seen considerable change in perception towards designers and design agencies in general. As a result, I find myself now asking ‘is
The £2.6bn UK pet food market is rapidly evolving to meet owners new mindset around what they feed their pets. Brandality takes a closer sniff. Pet food market segmentation according to size and age is well-established, particularly in dog and cat categories. However, as owners increasingly think of pets as
More often than not, the word rebrand sends shudders down the spines of marketing directors and has FDs scrolling to the P&L spreadsheet. However, a dramatic change in brand identity is not always required to make a big difference. Market and consumer needs change, organisations’ propositions evolve and successive
Natural & Organic Products Europe, ExCel London, 7th & 8th April 2019I’ve been going to Natural & Organic Products Europe for many years now, but currently having numerous branding projects within the sector and also the privilege to be a Natural & Organic Awards Europe judge I thought I should
Packaging is now a political issue and brands that don’t engage with, and respond to, the debate around sustainability, recycling and single-use might find their customers melting away. A quick straw-poll around our own office reveals that everyone is plastic-conscious – cutting back where they can; swapping plastic-wrapped and made
Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when we’re helping brands to find their ‘voice’ to speak to their target consumers. In a crowded consumer market, true authenticity can
