Back to top

Knowledge and Insights

Articles, opinions, thoughts and advice from the team at Brandality

Brand Design

Sustainability smarts for packaging success

Packaging is now a political issue and brands that don’t engage with, and respond to, the debate around sustainability, recycling and single-use might find their customers melting away. A quick straw-poll around our own office reveals that everyone is plastic-conscious – cutting back where they can; swapping plastic-wrapped and made

Read More »
Guidance

Are we all being greenwashed?

Authenticity is a word that comes up A LOT at Brandality. It informs much of our thinking when we’re brainstorming new branding and identity ideas for clients and when we’re helping brands to find their ‘voice’ to speak to their target consumers. In a crowded consumer market, true authenticity can

Read More »
Brand Design

Bite on this – Brandality takes a delve into the snacking market

Eclectic consumer tastes, a multitude of innovation and new obsessions around health, wellness and plant-based ingredients means snacking and food-to-go are quite literally a continually moving feast – Brandality investigates further.  Total UK snacking is worth £18bn with growth up slightly at 0.3%, and the Food-to-Go category is at a

Read More »
Guidance

Apocalypse now… or sooner then expected at least

It’s not been a good week for environmental news. For a start, apparently we have circa 18 months to save the planet, as opposed to the couple of decades we thought we had just a few months ago. And then just a few hours later the Intergovernmental Panel on Climate

Read More »
Company Culture

Wearing it well, clothing that makes us better

We’ve lost count of the number of articles we’ve read about clothes, shoes and accessories made from plastic bottles, old tyres and discarded fishing nets, to name but a few. But this week we bring you more information about ‘smart’ clothes and accessories designed to boost your health and wellbeing

Read More »
Company Culture

Rules of {internal} engagement

‘Consumer engagement’ is a much used phrase, particularly when it comes to promoting a brand launch, or relaunch, to customers. But what about securing the buy-in of internal stakeholders – your employees – arguably just as important? In this article we take a look at why taking a 360-degree approach

Read More »
Brand Identity

Brand guidelines – what you need to know

We’ve all played that game that pops up on social media every so often: the one that shows brand colours and logos – or parts of logos, minus the actual name, and challenges you to name the brand in question. It’s usually really easy to get the name right because

Read More »
Brand Design

A closer look at alternative product labelling

It doesn’t sound like a very complex issue: that of plant-based ‘burgers’, ‘steaks’ and ‘sausages’ or nut ‘milks’ being able to use the nomenclature traditionally enjoyed by ‘real’ meat and dairy. Afterall, how much confusion can there possibly be in clearly-labelled veggie ‘burgers’ or oat ‘milk’? Back in 2017 the

Read More »
Guidance

Brand approach: the way powerful brands are created

We’ve lost track of the amount of times we’ve been approached by companies wanting us to create ‘a logo’, and on further discussion have discovered that what they think they’ll get is ‘a brand’. And of course it often happens the other way around. A logo is a graphic depiction

Read More »
Guidance

Has your business got the moves to stay the distance?

Covid-19 was always going to have the biggest impact on the vulnerable. The sheer scale of illness and deaths across the world has shocked us all. Less shocking – unfortunately – is the number of big brands that have also fallen in the wake of the virus. From the UK

Read More »
Brand Strategy

Are you ready for the ‘new normal’?

We’ve no need to tell you the world has changed. It’s almost impossible to escape the phrase ‘new normal’ and while you might think that only applies to remembering to wear a mask in a shop or staying two metres from strangers at all times (isn’t that a good idea

Read More »
Follow us