Back to top

Innovate, not replicate [are we guided by research too much?]

Adam Arnold

Founder & Creative Director of award-winning branding agency Brandality.

Share:

Facebook
Twitter
Pinterest
LinkedIn

Most Popular Articles

Get The Latest Insights

Subscribe to our Knowledge & Insights emails

No spam, only news and insights from the team at Brandality

Tags

Related Posts

What is brand strategy and why is it so important in today’s world?

Cutting through the noise and chaos to genuinely connect with customers represents the holy grail for most businesses. The complex and psychological nature of this task however means it is not quite as straight-forward as simply choosing a new logo, it takes some strategic thinking. Adam Arnold, Founder and Chief

What’s the purpose of brand purpose?

Defining your brand’s purpose, its reason for existing beyond profit, has become a priority for companies worldwide. Research shows that purpose-driven brands achieve better business results, attract talent easier and build trust in the marketplace. But what value does brand purpose really offer in today’s cynical world? Does brand purpose

Brand positioning; the race for space [in the mind of your customers]

Brand positioning is the component of brand strategy that you probably hear most about, yet many haven’t quite grasped its true definition or potential. Most understand it as company’s place within a marketplace, when in fact the position of power lies in the hearts and minds of your customers. Philip

Follow us