Brand Identity
Noun Plural: brand identities
The visual and verbal elements that communicate a company's unique personality and offering.
A brand identity your customers will be proud of
We craft brand identities that differentiate from the competition, convey a distinct persona and ignite positive perceptions. Working closely with our clients to define their brand’s personality, positioning and most importantly customer needs. From logo design and packaging to websites and social media, Brandality ensures that your brand is represented consistently and effectively across every touchpoint – building customer connections and driving business growth.
The components of brand identity
Visual
Identity
Designing visual identities that differentiate, fuel recognition and shape positive perceptions. Consistently striking visual assets, such as logo, typography, colour schemes, graphics and imagery.
Verbal
Identity
Setting the language and tone for all communications to amplify your company’s personality and drive a stronger connection with your audience – distinguishing you from the competition and generating brand loyalty.
Brand
Naming
Generating brand names that are memorable, meaningful and resonate with your target audience. Names that evoke positive associations, enhance your identity and distinctly represent who you are.
Brand
Narrative
Creating the narrative/story of your brand to build deeper connections, trust and credibility with customers. Conveying a consistently clear message reinforces your proposition and guides brand communications.
Brand
Architecture
Defining the relationship and hierarchy of a portfolio of companies to form a synergistic family of brands – benefiting each brand independently and the group collectively while also allowing stakeholders to easily navigate offerings.
Brand
Guidelines
Setting the standards that establish how your brand identity and its assets should successfully be presented. Clear and user-friendly guidelines and tools that ensure a strong and cohesive brand identity across all key touchpoints.
Brand identity case studies
A few relevant brand identity projects we've undertaken
Our brand identity capabilities
- Brand naming
- Logo design
- Tone of voice
- Marketing material design
- Packaging design
- Typography
- Imagery and graphics
- Design team training
- Straplines and taglines
- Brand guidelines
- Brand and pack testing
- Roll-out management
Brand identity insights
A few relevant brand identity articles from our blog
Rules of {internal} engagement
‘Consumer engagement’ is a much used phrase, particularly when it comes to promoting a brand launch, or relaunch, to customers. But what about securing the buy-in of internal stakeholders – your employees – arguably just as important? In this article
Brand optimisation: does your brand need a personality shift?
More often than not, the word rebrand sends shudders down the spines of marketing directors and has FDs scrolling to the P&L spreadsheet. However, a dramatic change in brand identity is not always required to make a big difference. Market
Innovate, not replicate [are we guided by research too much?]
The masses don’t come up with innovative ideas, individuals do, so why do we let the opinion of others influence the outcome of our vision? As designers, we thrive on feedback. We regularly question our original vision based on what other
Paws for thought, before you bark up the wrong tree
The £2.6bn UK pet food market is rapidly evolving to meet owners new mindset around what they feed their pets. Brandality takes a closer sniff. Pet food market segmentation according to size and age is well-established, particularly in dog and