Brand Identity
Noun Plural: brand identities
The visual and verbal elements that communicate a company's unique personality and offering.
A brand identity your customers will be proud of
We craft brand identities that differentiate from the competition, convey a distinct persona and ignite positive perceptions. Working closely with our clients to define their brand’s personality, positioning and most importantly customer needs. From logo design and packaging to websites and social media, Brandality ensures that your brand is represented consistently and effectively across every touchpoint – building customer connections and driving business growth.
The components of brand identity
Visual
Identity
Designing visual identities that differentiate, fuel recognition and shape positive perceptions. Consistently striking visual assets, such as logo, typography, colour schemes, graphics and imagery.
Verbal
Identity
Setting the language and tone for all communications to amplify your company’s personality and drive a stronger connection with your audience – distinguishing you from the competition and generating brand loyalty.
Brand
Naming
Generating brand names that are memorable, meaningful and resonate with your target audience. Names that evoke positive associations, enhance your identity and distinctly represent who you are.
Brand
Narrative
Creating the narrative/story of your brand to build deeper connections, trust and credibility with customers. Conveying a consistently clear message reinforces your proposition and guides brand communications.
Brand
Architecture
Defining the relationship and hierarchy of a portfolio of companies to form a synergistic family of brands – benefiting each brand independently and the group collectively while also allowing stakeholders to easily navigate offerings.
Brand
Guidelines
Setting the standards that establish how your brand identity and its assets should successfully be presented. Clear and user-friendly guidelines and tools that ensure a strong and cohesive brand identity across all key touchpoints.
Brand identity case studies
A few relevant brand identity projects we've undertaken
Our brand identity capabilities
- Brand naming
- Logo design
- Tone of voice
- Marketing material design
- Packaging design
- Typography
- Imagery and graphics
- Design team training
- Straplines and taglines
- Brand guidelines
- Brand and pack testing
- Roll-out management
Brand identity insights
A few relevant brand identity articles from our blog
Branding for well-being: Cultivating a thriving brand in the competitive health market
In our increasingly health-conscious world, the demand for health and wellness products and services is booming. With the global market valued at $4.5 trillion and is expected to reach $7.5 trillion by 2025, is it any wonder.From personalised nutrition plans,
On course to make a difference – review of Marty Neumeier’s Brand Masterclass 1
I’ve admired Marty Neumeier’s thinking and approach to branding for many years, so when an opportunity arose to learn from the man himself along with the awesome Andy Starr I jumped on it. Last week myself and 50 other ‘brand rock stars’ from around
How brands can help consumers squeeze the most out of life [Are you a lifestyle ‘optimiser’?]
Living Life 2.0: How brands can help consumers squeeze the most out of life, was one of the Festival of Marketing’s insightful sessions revealing exclusive consumer research from the Evening Standard, that lifted the lid on this forward-thinking, influential set of consumers
Brand guidelines – what you need to know
We’ve all played that game that pops up on social media every so often: the one that shows brand colours and logos – or parts of logos, minus the actual name, and challenges you to name the brand in question.It’s