Bite on this – Brandality takes a delve into the snacking market

Eclectic consumer tastes, a multitude of innovation and new obsessions around health, wellness and plant-based ingredients means snacking and food-to-go are quite literally a continually moving feast – Brandality investigates further. 

Total UK snacking is worth £18bn with growth up slightly at 0.3%, and the Food-to-Go category is at a similar level – reportedly well on its way to being worth £23.5bn by 2022.

The sheer complexity of consumer demand, changing eating habits and the diversity of products on offer, means there is inevit…