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February 2023

  /    /  February

Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference between designing for on-shelf – where shoppers get to pick up and closely examine your product, and online – where your

If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.Coca-Cola ExecutiveThe above statement makes the value of

Tone of voice (TOV) is an important part of your brand’s identity: its linguistic identity.  Many business owners find visual identity a bit easier to crack because creating a brand’s logo, website, packaging and marketing materials demand decisions on colour and shapes.  But applying the same attention to what words

Creating or rejuvenating a brand is the challenge that launched a thousand tasks. It’s our bread and butter here at Brandality, and we love every part of it, but before we get carried away with colour palettes and typography there’s one crucial factor: the name.A brand name can be the

It’s nice to look nice, but for a brand to succeed it needs more than aesthetics.It’s easy for us designers to get carried away and choose a format and design that will look great, but doesn’t always transpire to be the most effective. Not considering major factors like how it

How impactful is having a geographical reference in a brand name? It’s a question I’m continuously asked, but it’s a good one. Harrogate water, Patagonia clothing, Yorkshire Wensleydale cheese, Yorkshire Tea, Essex Lambrini. Okay, so I made that last one up, but being asked so frequently, I also started to wonder

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